2012 Article in USA Today

Pretty bland piece, but interesting book sales numbers, and obviously being in such a widely read paper will mean even more folk hear about 2012.

Since November, at least three new books on 2012 have arrived in mainstream bookstores. A fourth is due this fall. Each arrives in the wake of the 2006 success of 2012: The Return of Quetzalcoatl, which has been selling thousands of copies a month since its release in May and counts more than 40,000 in print. The books also build on popular interest in the Maya, fueled in part by Mel Gibson's December 2006 film about Mayan civilization, Apocalpyto.